Marketing management
I turn business objectives into a marketing plan and coordinate priorities, delivery and reporting.
MARKETING · ADVERTISING · BUSINESS SYSTEMS
Marketing, advertising & business systems
I manage advertising campaigns and marketing work, from planning to reviewing results. I also build systems that connect customer records, follow-up and reporting, helping companies understand what works and what needs to change.
01 / WHAT I DO
I turn business objectives into a marketing plan and coordinate priorities, delivery and reporting.
I plan campaigns, manage budgets and review performance and inquiry quality to guide adjustments.
I define a project's visual direction and review design and content against the brand and campaign objectives.
I connect lead sources, customer records and follow-up stages with clear ownership.
I review repetitive processes, connect tools and automate suitable tasks while retaining human review where needed.
I build reports and dashboards that bring together the information needed to review performance and identify problems.
02 / PROJECTS
Examples of how I connect marketing, customer follow-up, operations and reporting.

03 / ABOUT ME
I work across marketing, advertising and art direction, and build systems that help companies organize their work and review results.
I start with the company's objectives and existing processes. I review the customer journey, task handoffs and available reports, then identify what needs better organization or automation. I follow through on implementation and review the results to guide further changes.
04 / WORK WITH ME
I can take on a marketing role within a company, support a marketing manager with planning and delivery, or work on a defined project such as campaigns, art direction or an internal reporting system.
05 / JOURNAL
A space for lessons from my work, practical marketing and systems advice, and straightforward explanations of tools and how to use them.
Updates, experiments and what I learn from them.
What's new and when it could be useful to your work.
Ways to organize campaigns, follow-up and reporting.
Making sense of data, automation and AI.
No articles published yet. My first post will appear here.
06 / Contact
Tell me about your company and the role or project you have in mind. This could be marketing management, a campaign or a workflow problem you need help with.